HOW TO CONDUCT COMPETITIVE ANALYSIS USING PERFORMANCE MARKETING DATA

How AI is Changing Performance Advertising CampaignsAI is improving efficiency marketing by making it much more data-driven, anticipating, and reliable. It allows companies to develop impactful projects and achieve accurate targeting with real-time project optimisation.

The Benefits of Automated Bid Management in Performance MarketingManual CPC bidding offers total control over campaign budget and keyword expenditure, allowing marketers to make adjustments based on performance insights. On the other hand, automated bid management systems use algorithms to optimize bids in real-time.